Born and raised in Catania, Sicily, Simone Grasso completed studies in Economics in 2018. A few months later, he has enrolled in a double degree programme provided by the University of Ferrara and the Southern Denmark University, focusing on green economy, sustainability, environmental resource management, the circular economy and policies for global challenges. In October 2021, Simone graduated cum laude with a Master's thesis titled "Products as a Service and Consumers' Acceptance: A Case Study on the Italian Home Appliance Market". International experiences, startup competitions and previous job experiences led him to accept the responsibility of developing CYRKL in Italy, as Country Manager for the company. Passionate about nature, trekking and travelling, he believes actions can last longer than lives, and therefore he decided to embrace the challenge of a more sustainable world.